The Case for Advertising in Interactive Digital Magazines
This survey claims to be the first study exclusively conducted on readers of interactive digital magazine readers (as opposed to readers of print magazines replicas. The results happily seem to bear out what I’ve always believed about interactive magazines properly engaging readers more effectively than PDF magazine replicas are capable of.
Get a précis of the results from our friends over at eDition
OR Download the survey via the survey’s joint sponsors:
Viv Mag or Nxtbook